SHEIN Just Bought the Brand That Was Supposed to Be the Alternative to SHEIN
The Everlane acquisition isn’t ironic. It’s the strategy. There’s a line from Everlane’s Instagram, posted two days before the news broke: “Better isn’t a mood. It’s a standard we refuse to lower.” The comments are now disabled. On May 16, 2026, Everlane’s board voted to sell the company to SHEIN for $100 million. And if […]
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