We’ve been sold a story about sustainability that puts all the pressure on us. Shop better. Recycle harder. Calculate your carbon footprint. Feel guilty about every purchase. But here’s what that story leaves out: the climate crisis wasn’t caused by you buying a dress. It was engineered by fossil fuel companies that knew for decades […]
From Shein to ExxonMobil, brands learned the hard way that vague “eco” claims don’t fly anymore. Here’s what happened—and how to spot the BS going forward. Sustainability marketing had a big year in 2025. Unfortunately, so did greenwashing. From fashion brands overstating recycled content to beauty companies making vague “eco” claims with nothing to back
Greenwashing Hit Different in 2025—Here’s Who Got Caught (And What to Watch in 2026) Read More »
Picture this: you open your closet and everything inside has a purpose. No half-worn impulse buys. No “maybe if I change my entire personality, I’ll wear this” pieces. No pile of almost-new clothes you secretly feel guilty about. Just items you love, use, and actually wear. And best of all, none of it is destined
Zero-Waste Fashion: Can We Really Achieve a Waste-Free Wardrobe? Read More »
Let’s play a quick game. I say “sustainable fashion,” and you picture what, exactly? Pricey linen dresses? Scratchy hemp shirts? A grid of tiny certification logos no one actually understands? Or maybe NOTHING came to mind because you don’t know enough about it. If your brain just spiraled into confusion, welcome, you’re in the majority.
Sustainable Fashion Myths: Debunking Common Misconceptions About Eco-Friendly Clothing Read More »
People talk a lot about “sustainable leather,” but most of what ends up in stores today is either animal leather with a massive footprint or “vegan leather” that is really just plastic with a prettier name. And that leaves a real question hanging in the air. Is there actually a version of leather that does
Is Cactus Leather the Only Truly Sustainable Leather? Read More »
TL;DR: Certifications can be super helpful — but they’re not magic shields of sustainability. I’ll show you how to quickly spot the real ones, call out the fuzzy ones, and shop with a little more confidence (and a lot less stress). Let’s be honest: standing in a dressing room trying to decode a hangtag feels
We all have that one super comfy bra that’s basically survived the laundry apocalypse or that pretty lace one that makes you feel confident. But here’s a thought that stopped me in my tracks: what if the fabrics hugging our skin every single day are quietly exposing us to toxins linked to breast cancer? That
The Hidden Link Between Bras, Clothing Chemicals, and Breast Cancer Read More »
Imagine a fabric that naturally absorbs carbon dioxide, is biodegradable, kind to your skin, and sourced from the ocean. No fairy tale, that’s seaweed-textile innovation for you. Let’s deep dive into this surprising contender in sustainable materials, what makes it compelling, where it’s already being used, and why it’s still a niche pursuit rather than
Why Seaweed Might Just Be Fashion’s Secret Superhero Read More »
Look, I know what you’re thinking: “Lexy, it’s November. Halloween just ended. Why are you already talking about Christmas?” Because here’s the thing—even though I thrifted all my Halloween costumes this year and shopped my own closet, I know most families weren’t as lucky. And if you did spend money on store-bought costumes that got
Why “Thriftmas” is the Only Holiday Shopping Strategy That Makes Sense Right Now Read More »
A practical playbook + an invite to ours this Sunday in LA If you know me, you know I love fashion, but I love it even more when it’s sustainable. Clothing swaps are proof that style and sustainability can coexist. Clothing swaps are the most joyful way to refresh a wardrobe: no production emissions, no packaging
How to Host a Clothing Swap Read More »
In the world of fashion, where trends can be as fleeting as a viral TikTok dance, one brand has stood out for its meteoric rise: SHEIN. With its ingenious digital marketing strategy, innovative business model, and partnerships with charismatic social media influencers, SHEIN has managed to become the largest fast fashion company globally, boasting a
NO! Halara is fast fashion. As a matter of fact, I’d go so far to say Halara is Shein’s younger “Mean Girl” sibling. Halara is definitely more expensive than Shein – probably priced so you don’t think it’s fast fashion – but it is what it is. Halara, like Shein, grew thanks to its popularity on
Is Halara Sustainable? Read More »
Is the Gentrification of Thrifting Bad? There’s a big debate these days about whether or not the popularity or “gentrification” of thrifting is bad. Many people on social media and even in the media have three basic criticisms for influencers who are thrifting: Thrifters Can Be Shamed If They Are Not Low-Income “With an increase
Thrifting: Should People Who Can Afford Retail Prices Thrift? Read More »
There is a conversation happening across every creative industry right now. AI is replacing human talent. It is taking over jobs. It is reshaping entire fields. People are talking about what this means for artists, designers, musicians, and writers. But almost no one is talking about what it means for fashion. AI is now able
Let’s play a little game. Picture your favorite outfit. Maybe it’s a soft indigo scarf that makes every selfie pop, or that coral slip dress that screams vacation energy. Now here’s the not-so-pretty question: what if I told you the color you love might’ve come from a river that’s now, quite literally, dead? It sounds
The Hidden World of Natural Dyes: Ancient Techniques for a Sustainable Future Read More »
No, they are not sustainable. The brand mass produces cheaper clothing for men, women and children. Most of Old Navy’s clothes are low-priced with basic tees starting from $8 – $12 and their jeans ranging from $30-$50. Old Navy has been spotlighting their sustainable goals on a great looking webpage saying “Smile, we’re going greener”. They
Is Old Navy Sustainable? Read More »